Market Intelligence Workshop Series : Breaking the Data Trap

The discussion will focus on the progress made to date in transforming IT to take advantage of the 3rd Platform: cloud, mobility, social and big data/analytics. One area of significant focus is the transformation from managing the data and the storage environment to delivering insights for competitive differentiation. In-memory computing advantages are a key component of the transformative tools organizations and government entities can leverage for value generating objectives, such as customer and citizen experience improvements, increasing sales, and productivity. At the same time, the CIO faces a balancing act between meeting business goals, running core IT, innovating, increasing service delivery speeds and protecting sensitive data.

The presentations will then be followed by a presentation by an IBM Big Data and Analytics Expert about a Big Data and Analytics implementation in the Middle East and customers gains.

Date: 2nd of February.
Location: JWMarriott mirage city- Renaissance ballroom.


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IDC presenter profile

Megha Kumar Megha Kumar

Senior Research Manager, Software, Middle East, Africa and Turkey

Megha Kumar heads the software research and advisory practice at IDC Middle East, Africa, and Turkey. She joined IDC in 2007 and has since undertaken various research and consulting engagements for both global and regional ICT firms, as well as for public sector organizations. She regularly provides insights on market dynamics, vendor strategies, and end-user trends across the Middle East, Africa, and Turkey. As a research manager, she has been responsible for managing and delivering projects across technology areas such as information security, storage, enterprise applications, databases, analytics, Big Data, and mobility, and she frequently engages with the vendor community to advise on market and competitive strategies.

In addition to research, Kumar has aided vendors with go-to-market engagements to improve market awareness and provide end users with essential guidance on technology adoption and best practices. She interacts with CIOs and IT decision makers across the region through interviews and discussions to better understand end-user technology preferences, priorities, and concerns.

Kumar presents at various industry and vendor conferences, and is the lead speaker for IDC's regional IT Security Roadshow. She is often quoted in the media, providing opinions on emerging markets and technologies.

Prior to joining IDC, Kumar worked as an analyst for a Dubai-based real estate firm, analyzing market trends and working on marketing plans for upcoming developments. Aside from experience at a startup software firm in Dubai, she has also worked on research projects in Canada covering business and social concerns.

She holds a Bachelor’s degree with Honors in Marketing from York University, Canada.

IBM Speaker Biography

Zeeshan Mehdi

Technical Sales Leader, IBM Big Data & Analytics - Middle East, Africa & Turkey.

Zeeshan Mehdi is a strategic thinker, a leader with genuine multi-disciplined skills developed over 15 years of experience through various Enterprise Technology and Commercial roles in Global Technology firms like Microsoft corporation with focus on Enterprise Business Productivity, Databases & the Cloud. Zeeshan's 15 year tenure spans the US, the UK & more recently the Gulf region.

At IBM MEA based out of Dubai, Zeeshan empowers and delight IBM Enterprise Customers and Business Partners as a Trusted Advisor to make IBM Big Data & Analytics on-Premise and Cloud Solutions the source for their Commercial Success.

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